Zunati

On-demand personal styling. Connect with a personal stylist for a makeover of your home, wardrobe, jewelry & accessories. Buy designer fashion clothing & home decor products.

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My Role

  • Web and Mobile Product Design
  • Front End Development
  • Marketing via social media
  • Everything in between

Challenge

Our main challenge is to create such a platform where fashion stylists, merchants and buyers can connect with each other.

This helps stylists to find more clients, merchants to sell products and buyers to buy the items they want.

tl;dr

Overview

We launched our MVP in end of 2014. We are now receiving feedback from users about the product. One of the common feedback received is that product still misses the engagement factor between the stylist, designer and users. Also stylists are not getting enough exposure what they actually want. Moreover users also have a few ways to connect with the stylists. We thought over this :

  • How do we engage the users ?
  • How do we build a relation between these 3 peoples?
  • How can a stylist get more exposure?
  • How to increase the retention factor?
  • How users can directly interact with stylists?

We start talking to some of the designers; who are using the product. We listen to them and start thinking in this direction.

Towards A New Direction

After several conversations, feedbacks and thoughts; we try to find a solution for this. We called it as "Styleme".

Our Very first Draft look like this:

  • Anyone who has not signed up (on signup) or have already signed up should be able to view "Style me" page
  • On this page he will post his styling requirements and publish the buyer to the stylist
  • The stylist see these buyers and engage with them
  • They create trunk shows and send them to the buyer
  • Buyer selects one of the stylist to go with and buys the items from that trunk show and now becomes a client of the Stylist
what-is-style-me
what-is-style-me

StyleMe

Once we settle down on something; it’s time to make it in real. Some of the early explorations of this concept looks like this:

style-me
style-me
style-me
style-me

There are basically 2 views of the Style me requests.

post-request-view

Post Request View

Once users post requests, all the requests shows up. Its like a community where anybody can see any request and act upon it. Anybody can post his/her requests.

request-detail-view

Request Detail View

In this view the request is shown in extended format with all the required details. All the responses, comments and shows listed here. Users can directly connect with the stylists/designers.

UI Revamp

The major change we did in the current version is the UI enhancement. All the screens designed from ground up. More focus is given on crisp and clear look, simple and easy to use interactions and more tools for to get their job done. Apart from revamp; we also added a few more sections like:

  • Card based design
  • Cover images for profile section
  • Drag and drop for creating the look
  • Simpler flow for creating portfolios
  • The newly introduced styleme (now "requests") section
  • Modified upload section for adding images

Card Based Design

We have taken the card based approach to display the majority of the information. We have used it for stylist request, look, portfolio, product and favorites.

post-request-card
create-look-card
portfolio-card
favourites-card

Stylists Revamped UI

stylist-after-login

Landing

Users land on this page upon signin. All the recent requests appears here. Users can respond them to get started.

stylist-looks

Home

This is stylists home. It may also be seen as dashboard. All his activities are listed here. Its the snapshot of all his actions.

stylist-drag-n-drop

Drag and drop images to create a look

Users can select products from different categories listed. Drag and drop products to create the desired look or arrange the products as needed.

stylist-looks

Looks

Card based looks page. All the created looks appears here. Clicking on any of the image goes to the detail view of that product.

stylist-portfolios

Portfolios

Stylists can showcase their previous work/projects here. They can just add a few images and a small description of that and the portfolio is ready !

stylist-portfolio-details

Detail view of Portfolio

All the images of the created project appears here. Each image has its description if needed. Other peoples can comment over this. This can be shared was well.

Seller Revamped UI

seller-add-products

Add products

Adding multiple products is now made easy. Just drag-n-drop images, add some basic info and your products are now ready to sell !

seller-products

Seller Shop

All the added products are categorised here. To give more control to a seller; seller can create seperate folders for different type of products.

seller-product-detail

Step wise purchase

Interested users buy products from here. All the relevent info regarding the product is shown here. Its a 3 step process. User customize his product, add shipping info and proceed to payment.

seller-review

Review

Users can write their reviews and give ratings to a seller or a stylist. Similarly one can ask for recommendations inviting friends via email or social networks.

Buyer Revamped UI

buyer-home

Buyer Home

A potential buyer home page. A buyer ask for style dillema via style requests. He can explore the products wants to buy. Make a collection of his liked products in favorites.

buyer-favourites

Favorites

Products can be added to favorites section via bookmarklet. Just select the image and add optional description or price. Any product can be saved via various shopping sites here.

Introducing Widgets

A Widget is a piece of code; which users can embedd in their existing site or blog. This helps them to reach over a broader audience; while maintaining the presence and a personal zunati profile.

connect-with-stylist-widget
connect-widget

Zunati Bookmarklet

Users can save images/products of their choice through this bookmarklet.

bookmarklet
bookmarklet

Landing pages

Blog

We also added a blog section. Latest trends, articles, tips and tricks are posted here on a regular basis.

Blog
Blog

Its Still Not Over Yet !

The work is still not finished yet. We are trying hard to make "zunati", a leading platform for professional stylists. Why don't you see yourself !

Lets Talk about your Product

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